Ignite Your Online Influence

online influence picActivate your authenticity

I never really intended to be a social media coach, but one day I just happened to crack a code on a social media platform. This simple equation allowed me to drive traffic with just a quick click of a button. Before I knew it I had completely reinvented myself and I had a wait-list of clients who were willing to pay me top dollar to share my secret with them.

The secret is that there really IS NO SECRET online or offline that you can’t figure out for yourself. The simplicity of what I discovered is no different than good old fashioned selling through authentic engagement and personal connection. Everything I know about increasing your bottom line in business through social media navigation is completely and totally visible.

These aren’t just numbers.  These are people.

There is something that feels very artificial about easily driving traffic through interpersonal connections, and yet contrary to how it must sound, every message I broadcast is generated from my genuine passion. NOTHING is sly or fraudulent about how I’ve increased my following or how I’ve taught others how to increase theirs.

I am willing to bet that if you were to separate the successful moments in your business from the not-so-successful ones, the BANKABLE moments DID NOT come from the manufactured tech messages that were sent from your automated services. They came from real conversations that grew from real relationships based on an equal give and take.

Stay connected digitally, but separate yourself from the marketing hype and connect on a personal level

We’ve all had negative social media experiences and therefore we ourselves know what we will not tolerate when it comes to buying into someone else’s hype on the internet. Yet when increasing our own bottom line in business and turning a profit, there is a disconnect. We often find ourselves committing the same bad behaviors that we resent in others.

“Everyone is talking but no one is listening”

This is the way that my clients often describe their experience in social media and networking platforms. They feel bombarded and overwhelmed by the LOUD and confrontational messages they see from other small business entrepreneurs – which can and often does result in feeling small and invisible. The thunderous and overbearing business agendas on these crowded platforms can be downright deafening.

Do we really need to play that game to have a chance at success?

Selling on social media might feel a bit…unnatural

Small businesses don’t always mesh with high impact and aggressive sales tactics, so what you think might be an aversion to online selling might actually be an indication that you have what it takes to form everlasting and solid relationships with your clients.

Authenticity feels right. Artificiality doesn’t.

A good business cannot survive on passion and enthusiasm alone. Sales MUST BE part of the equation, but online selling does not need to be mass produced and manufactured. Even your automated processes should be authentic, organic and compelling.  The trick is to adequately balance your online presence with a strategic system that keeps you engaged at a personal level.

ally_headshots_032Self -employed Parent Enthusiast Ally Loprete is the Founder of OurMilkMoney.com, a nationwide online business directory of self-employed parents, and the host of This Little
Parent Stayed Home, a live weekly radio show, on The Toginet.com Radio Group which can be downloaded on iTunes. Ally is on a mission to help other’s deal with the sometimes overwhelming prospect of leaving a full time job to start a new business, while running a full time household and raising kids. She is resolute about creating a haven in which parents across the nation will continue to thrive and obtain the support they need in their personal journeys. Self-employed parents, list your business for free at http://www.ourmilkmoney.com. Private coaching is available at http://www.thislittleparent.info.

 

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About A Wishful Thought

I am a military wife, mother, business owner, professional writer, blogger and legislative advocate. I am an entrepreneur. At Villanova University I studied Operations Management specializing in Program and Project Management. I worked at various oil refineries honing my skills and ultimately opened my own consulting firm. I consulted on Environmental Restoration and defense projects including software development, satellite development and programming, phased array radars, helicopter and tank development, etc. I decided to take new direction in life when I became pregnant in 2000. I founded my own corporation, Wish Enterprises, Inc., to fulfill my own wish of being able to stay home with my son while contributing to the family income. With my husband’s full support, I developed and founded The Wish Place. I now also own Buy By Mom to continue to my mission of assisting parents who want to be successful in their businesses. I am the Director of Communications for Our Milk Money, the Colorado State Leader for the National Association for Moms in Business and the Colorado State Coordinator for Smart Girl Politics. I am a professional writer and blogger. I am the Colorado Springs Stay-at-Home Moms Examiner for Examiner.com. I write articles for work at home parents on my blog associated with The Wish Place. I review products produced by moms and dads and feature businesses run by moms and dads on my Buy By Mom blog. I write for various online publications and am also a political writer. My specialty is connecting people with great home business opportunities and providing unmatched one-on-one mentorship to those starting a home business. My passion, purpose and goal is to help parents work from home so they can be home with their children. To that end, I am a Legislative Advocate at the National and State levels to influence policy so that it is favorable to those in business.
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