There are literally millions of products on the market today. What makes yours stand out from the others? If the answer is nothing, you need to brand your products.
Branding is a way of getting your product in the minds of customers all over the world. You could walk up to someone in Europe and they would know what Pepsi was. Or, better yet, ask someone to name a soft drink and they would think of popular brands like Pepsi and Coca-Cola. That is how much we are into those two sodas.
Whatever you are selling, there is someone else selling a variation of that product as well. What hope do you have of gaining a share of the market? Your hope is in branding your product.
To brand your product, you will need to ask yourself a few questions. First, what is the business all about? There must be a reason that drives you to sell your product. If it is to provide good quality socks or soap or radios to the consumer, then let that be the key to your brand strategy.
All products need a logo. Without one, that shirt you are trying to sell is just another shirt. The logo will remind people of your products and also say something about the company’s mission. For instance, a logo for plush toys wouldn’t be a creature with fangs. You may have always wanted to create such a logo but this is not the appropriate product.
Do you have a slogan or tagline? When people talk about Verizon wireless service they hear, “Can you hear me now? Good.” For Visa, they hear, “It’s everywhere you want to be.” Those slogans say something about the service. You can depend on their wireless service to keep you in touch with the world even in remote locations. As for Visa, you can use it anywhere credit cards are accepted.
Determine what sets your product apart for others of its kind and play to that strength. Being unique is difficult in business, but it can be done with a good branding strategy. The uniqueness will get your product noticed through a marketing campaign. It won’t benefit your business if you have a good product and no one knows how good it is or can find it.
Without branding, your products are just one of a hundred or a thousand others on the market. If you can back up the claims about the product, use a brand to get it into households and businesses around the globe.
Branding your product will make it stand out among the competition. Branding is not an exact science but it can boost the sales of other lesser-known products in your inventory when your premier product catches on. In business we are always looking for a way into the inner sanctum of profit, and branding is the beginning.
Julianne Alvarez-Wish is a military wife, mother, business owner, professional writer, blogger and legislative advocate. She is the Director of Communications for Our Milk Money, the Colorado State Leader for the National Association for Moms in Business and the owner of Buy By Mom and Buy By Mom Blog. She is the Colorado Springs Stay-at-Home Mom Examiner for Examiner.com. She also blogs at A Wishful Thought. Her passion, purpose and goal is to help parents work from home so they can be home with their children.