January Member Spotlight-Melinda Herbert of JBF Milwaukee County

Meet Melinda Herbert of Just Between Friends of Milwaukee County

Please tell us about your business and the service that you provide:

Twice yearly consignment sale! Help other Moms and Dads make money on items their children have outgrown and save on what they need for their kiddos.

What motivated you to start your business?

Being able to help other parents save on what they needed but also make money on the items their children have outgrown.

What kind of background or expertise do you have in your field?

We have both worked many years in sale! We also feel we are Super Savvy in saving money.

What trends do you see in your current industry?

More folks are turning to consignment to scale back on what their family spends.

What are the most demanding aspects about your business?

Getting the word out about the sale!

What are the most rewarding aspects about your business?

Seeing the Moms and Dads run in to get the best deal then seeing their faces when you tell them their total. They are amazed at what they all just got for so little.

What advice would you give to someone interested in starting a business like yours?

Know it takes a few years to grow and make a profit. It’s more like a full time job then part time.

What are you most proud of as a parent-preneur?

Knowing how much we are saving other parents is the best feeling!

How have you been able to balance your time between work and your family?

I’m able to work while my daughter is in school or after she is bed! As well lots of family and friends that help out.

What has been the most effective way for you to promote and market yourself?

Word of mouth from other consignors, volunteers and shoppers.

Finally: What does your “Milk Money” provide for you and your family?

It’s a great way to stay connected to other parent-preneurs.


About A Wishful Thought

I am a military wife, mother, business owner, professional writer, blogger and legislative advocate. I am an entrepreneur. At Villanova University I studied Operations Management specializing in Program and Project Management. I worked at various oil refineries honing my skills and ultimately opened my own consulting firm. I consulted on Environmental Restoration and defense projects including software development, satellite development and programming, phased array radars, helicopter and tank development, etc. I decided to take new direction in life when I became pregnant in 2000. I founded my own corporation, Wish Enterprises, Inc., to fulfill my own wish of being able to stay home with my son while contributing to the family income. With my husband’s full support, I developed and founded The Wish Place. I now also own Buy By Mom to continue to my mission of assisting parents who want to be successful in their businesses. I am the Director of Communications for Our Milk Money, the Colorado State Leader for the National Association for Moms in Business and the Colorado State Coordinator for Smart Girl Politics. I am a professional writer and blogger. I am the Colorado Springs Stay-at-Home Moms Examiner for Examiner.com. I write articles for work at home parents on my blog associated with The Wish Place. I review products produced by moms and dads and feature businesses run by moms and dads on my Buy By Mom blog. I write for various online publications and am also a political writer. My specialty is connecting people with great home business opportunities and providing unmatched one-on-one mentorship to those starting a home business. My passion, purpose and goal is to help parents work from home so they can be home with their children. To that end, I am a Legislative Advocate at the National and State levels to influence policy so that it is favorable to those in business.
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