Local SEO

Ranking for area specific terms can be a big boost to your business. Many people don’t think local SEO makes a big difference, but this isn’t the case.

The good thing about it is that it’s usually quicker to rank for local terms. This is because you have so little competition. While there might be tons of sites going for the keyword “weight loss,” there are significantly less going for the term “Orlando weight loss.”

So how do you get ranked for local terms? Here are four tips to make it happen:

#1) Use the keyword in your title and content

This is the most important factor in getting ranked. You should put the keyword at the beginning of your title, as well as in the content a few times. This lets Google know what the page is about. Therefore, it will make it more likely you will get ranked.

#2) Use anchor text to your advantage

When you do get links to your site, make sure the anchor text (the actual link text) includes your main keyword phrase. Google looks closely at the anchor text to let them know what the site being linked to is about.

So if you have one hundred links pointing to your site, and seventy of them say “Houston condos”, they will be able to surmise what your page is about.

However, you don’t want to have every single link to say the same thing. Google likes natural link building. So if 100% of the links say “Houston condos, they will view this as unnatural, and this may affect you in a negative way.

#3) Get links from quality sites

Every link is not created equal. Google puts more weight on the links from quality sites a lot more.  Therefore, be sure to target legitimate sites for your link building efforts.

#4) Geo-tags

This is not a new strategy, and it’s been around for a long time. However, many internet marketers aren’t familiar with it.

Basically, geo-tagging is where you put metadata in your HTML code. This lets the search engine spiders know where your site is located. You can do the same for pictures you put on your site. This will help you rank for localized searches.

The metadata includes your latitude and longitude coordinates, and sometimes other variables like altitude. If somebody is doing a search with geotagging enabled, your site might show up.

While geo-tagging does work, you can definitely rank without doing it. However, there’s no reason not to use it, as it definitely couldn’t hurt.

The bottom line is, getting ranked for local SEO terms is a great way to get more business. Implement these four tips and you should see results from your SEO efforts shortly.

Julianne Alvarez-Wish is a military wife, mother, business owner, professional writer, blogger and legislative advocate. She is the Director of Communications for Our Milk Money, the Colorado State Leader for the National Association for Moms in Business and the owner of Buy By Mom and Buy By Mom Blog. She is the Colorado Springs Stay-at-Home Mom Examiner for Examiner.com. She also blogs at A Wishful Thought. Her passion, purpose and goal is to help parents work from home so they can be home with their children.

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About A Wishful Thought

I am a military wife, mother, business owner, professional writer, blogger and legislative advocate. I am an entrepreneur. At Villanova University I studied Operations Management specializing in Program and Project Management. I worked at various oil refineries honing my skills and ultimately opened my own consulting firm. I consulted on Environmental Restoration and defense projects including software development, satellite development and programming, phased array radars, helicopter and tank development, etc. I decided to take new direction in life when I became pregnant in 2000. I founded my own corporation, Wish Enterprises, Inc., to fulfill my own wish of being able to stay home with my son while contributing to the family income. With my husband’s full support, I developed and founded The Wish Place. I now also own Buy By Mom to continue to my mission of assisting parents who want to be successful in their businesses. I am the Director of Communications for Our Milk Money, the Colorado State Leader for the National Association for Moms in Business and the Colorado State Coordinator for Smart Girl Politics. I am a professional writer and blogger. I am the Colorado Springs Stay-at-Home Moms Examiner for Examiner.com. I write articles for work at home parents on my blog associated with The Wish Place. I review products produced by moms and dads and feature businesses run by moms and dads on my Buy By Mom blog. I write for various online publications and am also a political writer. My specialty is connecting people with great home business opportunities and providing unmatched one-on-one mentorship to those starting a home business. My passion, purpose and goal is to help parents work from home so they can be home with their children. To that end, I am a Legislative Advocate at the National and State levels to influence policy so that it is favorable to those in business.
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